The attack has been aimed at dozens of other organizations, of which Adobe Systems, Juniper Networks and Rackspace have publicly confirmed that they were targeted. According to media reports, Yahoo, Symantec, Northrop Grumman, Morgan Stanley and Dow Chemical were also among the targets.
Most companies did the typical response by adding more firewalls and more rules and instigating Multi-Factor Authentication. These additional barriers create a poor User Experience which required multiple administrative requests and user confusion. Google began an internal initiative (BeyondCorp) to reimagine their security architecture with regards to how employees and devices access internal applications.