3D Secure was originally developed by Arcot Systems (now Computer Associates) and first deployed by Visa with the intention of improving the security of Internet payments and is offered to customers under the name Verified by Visa. Services based on the protocol have also been adopted by MasterCard as MasterCard SecureCode, and by JCB International as J/Secure.
American Express added 3D Secure on November 8, 2010, as American Express SafeKey, in select markets and continues to launch additional markets.
Analysis of the protocol by academia has shown it to have many security issues that affect the consumer, including greater surface area for phishing and a shift of liability in the case of fraudulent payments.
3D Secure Ldapwiki refers you to Wikipedia: 3-D_Secure