Advertising ID


Advertising ID is an End-User resettable device Unique Identifier assigned device or Operating System to help advertising services.

Advertising ID are similar to traditional browser-based cookies. Advertising ID can be sent to advertisers and an other Third-party which could be used to for Identity Correlation and for Tracking the user's movement and usage of applications. There is a potential for such technology to replace Tracking Cookie.

Advertising ID is used on IOS (Identifier for Advertisers), Android (Android Advertising ID) and on Browsers may use a Cookie for the same purposes.

Advertising ID is used in Real-Time Bidding

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