Advertising technology


Advertising technology is designed to help advertisers and ad agencies create, run, measure, and manage online advertising campaigns across a number of websites or apps.

Advertising technology allows publishers (websites and apps) to sell their available ad space, also known as inventory, to a large number of advertisers. This can be done via display ads or Search-Engine Marketing (SEM).

Advertising technology may use technologies that enable the programmatic buying and selling of advertisements

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