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Loyalty Card

Overview#

Loyalty Card is part of a Loyalty Program are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Loyalty Program exist covering most types of commerce, each one having varying features and rewards-schemes.

In marketing generally and in retailing more specifically, a Loyalty Card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a Payment Card that identifies the card holder as a participant in a loyalty program.

Loyalty Card Privacy Considerations#

Loyalty Cards may make use of customers' personal data collected as part of loyalty programs has the potential for abuse; it is highly likely that consumer purchases are tracked and used for marketing research to increase the efficiency of marketing and advertising, which oftentimes is one of the purposes of the Loyalty Card. For some customers, participating in a loyalty program (even with a fake or anonymous card) funds activities that violate privacy.

More Information#

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