User Experience


User Experience (UX) Is More Than Design—It’s Strategy.[1]

User experience concerns much more than the design of elegant, usable products. By UX design, I’m referring to a broad range of skills, including creating personas, wireframes, specifications, information architectures, interaction flows, high-resolution comps, and prototypes; conducting user research, doing usability studies, and organizing content. All of this work—and much more—sits within the fuzzy boundaries of User Experience design. We do this work with the intent of streamlining, refining, and optimizing a particular user experience.

User Experience design is typically the kind of work for which User Experience professionals get hired. This work is about execution. It is contingent upon corporate goals, a set product roadmap, a list of required features, and previously defined user goals. Often decisions about these User Experience typically get made by corporate leaders and Product Managers, usually without a User Experience professional present.

In a nutshell, the pattern is something like this:


User Experience is the Name of the Customer IAM Game

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