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Ran Across Today#

Trust Is Now Business Currency#

In 2016, we predicted that cybersecurity would be a major issue in the presidential election and that an executive would step down due to a breach. Both came true. And it will get worse. Targeted spying, ransomware, Denial-of-Service, privacy breaches, and more will escalate in 2017. The impact of those events will be significant: Your customers are more aware of, wary of, and frustrated with security and privacy risk, and you will increasingly gain or lose affinity based on how much they trust your company.

The Next Technology Revolution Technology has already changed the world: the way people live, the power customers have, and how businesses operate. The pace of innovation can be dizzying. The next wave of technologies is poised to remake industries and customer experiences. These technologies will come in three forms:

  • Engagement technologies that will create profoundly different virtual, physical, and digital experiences that are harmonized across journeys.
  • Insights technologies that will convert the promise of personalization and predictive analytics into reality and be able to operate at the micro level at scale.
• Supporting technologies that will drive new levels of speed and efficiency and underpin this next technology revolution.

Future Prediction#

Key technologies that will reshape how businesses operate and interact with customers

More Information#

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