!!! Overview [1]
[{$pagename}] is a term applied to the usage of [Application Programing Interface|Application Programming Interface] ([APIs]) act as the digital glue that links services, [applications] and systems. 

[{$pagename}] allows businesses to make the most of their [data] to create compelling customer [User Experience] and open new revenue channels.

[{$pagename}] is evolving out of [Responsive Organizations] that realize:
* [Web] is dominant platform
* [Organizations|Organizational Entity] Must change faster
* [Organizations|Organizational Entity] Must add [Business value]

To provide an [examples] of [{$pagename}], think about these statements: [2]
* [Uber], the world’s largest taxi company, owns no vehicles.
* [Facebook], the world’s most popular media owner, creates no content.
* [Alibaba], the most valuable retailer, has no inventory. 
* [Airbnb], the world’s largest accommodation provider, owns no real estate.”
These companies are indescribably thin layers that sit on top of vast supply systems (where the costs are) and interface with a huge number of people (where the money is). 

The New York Times needs to write, fact check, buy paper, print and distribute newspapers to get their ad money. [Facebook] provides a platform for us to write our own content, and [Twitter] monetizes the front page of newspapers, which happens to now be the [Twitter] feed.

Our [relationships] are no longer with the original content [Service Providers].

The value is in the [Application Programming Interface] ([API]), not the products. It’s not just the smart home. [Uber] provides average cars in a premium way; Seamless makes the most disgusting of greasy kebab joints appealing and makes its margin from both sides. iTunes for many years took virtually all the profit made in the entire music industry by being just the thin software between the hard work making tunes and the money selling them.

!! How to Build [{$pagename}]
[{$applicationname}] has no idea. But a few concepts that enable the [{$pagename}] have become evident:
* 
* [Agile] - Ability to Change faster
* Be open to change

!! More Information
There might be more information for this subject on one of the following:
[{ReferringPagesPlugin before='*' after='\n' }]
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* [#1] - [What is the API economy?|https://www.ibm.com/middleware/us-en/knowledge/hybrid-integration/api-economy.html|target='_blank'] - based on information obtained 2016-08-25- 
* [#2] - [The Battle Is For The Customer Interface|https://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/ |target=_blank] - based on information obtained 2016-08-25