Overview#
Account-Based Marketing (ABM) also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organisations.[1]More Information#
There might be more information for this subject on one of the following: ...nobody- [#1] - Account-based_marketing
- based on information obtained 2017-09-06-