!!! Overview [{$pagename}] ([ABM]) also known as key account marketing, is a strategic approach to business [marketing] based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organisations.[1] !! More Information There might be more information for this subject on one of the following: [{ReferringPagesPlugin before='*' after='\n' }] ---- * [#1] - [Account-based_marketing|Wikipedia:Account-based_marketing|target='_blank'] - based on information obtained 2017-09-06-