!!! Overview
[{$pagename}] ([Adtech]) is designed to help advertisers and ad agencies create, run, measure, and manage online [advertising] campaigns across a number of websites or apps. 


[{$pagename}] allows [publishers] ([websites] and [apps]) to sell their available ad space, also known as inventory, to a large number of advertisers. This can be done via display ads or [Search Engine Marketing] ([SEM]).


[{$pagename}] may use technologies that enable the programmatic buying and selling of [advertisement]s. The [Advertising ID] is one method.

!! More Information
There might be more information for this subject on one of the following:
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* [#1] - [How do advertisers show me custom ads?|https://computer.howstuffworks.com/advertiser-custom-ads2.htm|target='_blank'] - based on information obtained 2018-05-28