!!! Overview
[{$pagename}] focuses on understanding how [persons] act and why, enabling more accurate predictions about how they are likely to act in the future.


[{$pagename}] has become possible because of rapid increase in the volume of raw [Behavioral Characteristics] [event] [data] generated by the digital world and the advancement of [Machine Learning models], enables methods that go beyond typical [Analytics] by demographics and other traditional [person] [metrics] that based the [classification] which people took what actions in the past and making more accurate predictions about these similar [classified|classification] people are likely to act in the future.

!! [{$pagename}] [Examples]
Some Examples:
* enables marketers to make the right offers to the right consumer segments at the right time. ([Real-Time Bidding])
* Game Theory - Predicting usage trends, load, and user preferences in future releases
* [Software development] – Determining how users use an [application] to predict future usage and preferences.
* Cohort analysis – Breaking users down into similar groups to gain a more focused understanding of their behavior.
* [User and Entity Behavior Analytics] – Detecting compromised [credentials] and insider threats by locating anomalous behavior. 
* Suggestions – People who liked this also liked...
* Presentation of relevant content (preferences, user groups, etc.) based on user [Behavioral Characteristics].
* [Criminal action] [analytics] - or 'forensic psychology' as it is more commonly referred to, combines an understanding of the [Criminal action] with an in-depth study of the mind-set and motivation of criminals

!! More Information
There might be more information for this subject on one of the following:
[{ReferringPagesPlugin before='*' after='\n' }]
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* [#1] - [Behavioral_analytics|Wikipedia:Behavioral_analytics|target='_blank'] - based on information obtained 2019-08-28 
* [#2] - [How people's stance on a topic can be inferred from their online activity|https://techxplore.com/news/2019-08-people-stance-topic-inferred-online.html|target='_blank'] - based on information obtained 2019-08-28 
* [#3] - [Predicting Crime Using Analytics and Big Data|https://www.govtech.com/public-safety/Predicting-Crime-Using-Analytics-and-Big-Data.html|target='_blank'] - based on information obtained 2019-08-28 
* [#4] - [The rise of big data policing|https://techcrunch.com/2017/10/22/the-rise-of-big-data-policing/|target='_blank'] - based on information obtained 2019-08-28