!!! Overview
[{$pagename}] are [Data-lakes] or [Data warehouses] where the [Organizational Entity] has been stuffing [data] without any understanding of the [data].


[Organizational Entity]'s often collect everything, and then store it. They are collecting [Data] with the intention of using it “when they finally make the decision to use it.” While these [Organizational Entities|Organizational Entity] might believe they are collecting years of historical [data], in reality, the [data] may lack quality, or quantity or be [Actionable Intelligence]

Their resources would be better used collecting [data] that has [Business value]. An organization can be smart about the [data] it collects and stores in its Data Lake. [Data] takes time and money to store, organize, and govern. Collecting [Actionable Intelligence], rather than "all" data can be an efficient strategy for small and midsize organizations. Focusing on collecting [Actionable Intelligence] allows a business to use cost-effective solutions in processing it. Gathering only the [Actionable Intelligence] can simplify the use of Self-Service BI tools, keeping staff from getting lost in masses of irrelevant [data].

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