GS1 Product Code immediately follows manufacturer code. The total length of GS1 Manufacturer Code plus GS1 Product Code should be 9 or 10 digits depending on the length of GS1 Company Prefix (2-3 digits).
In ISBN, ISMN and ISSN, GS1 Product Code is a Unique Identifier the publication from the same publisher; it should be used and allocated by the registered publisher in order to avoid creating gaps; however it happens that a registered book or serial never gets published and sold.