Key Performance Indicator (
KPI) is a measurable value that demonstrates how effectively a
Organizational Entity is achieving key business objectives.
Organizational Entity use Key Performance Indicators to evaluate their success at reaching targets.
A Business
Metric is a quantifiable measure that is used to measure the status of a specific business process. Every area of business has specific
metrics that should be monitored – marketing metrics can include tracking campaign and program statistics, while sales
metrics may look at the number of new opportunities and leads in your database, and executive
metrics will focus more on big picture financial
metrics.
A metric is the measure of the process and a Key Performance Indicator is the Goal that the process is expected to obtain.
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