!!! Overview [{$pagename}] is part of a [Loyalty Program] are structured [marketing] strategies designed by [merchants] to encourage [customers] to continue to shop at or use the services of businesses associated with each program. [Loyalty Program] exist covering most types of commerce, each one having varying features and rewards-schemes. In [marketing] generally and in retailing more specifically, a [{$pagename}], rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a [Payment Card] that identifies the card holder as a participant in a loyalty program. !! [{$pagename}] [Privacy Considerations] [{$pagename}]s may make use of customers' [personal data] collected as part of loyalty programs has the potential for abuse; it is highly likely that consumer purchases are tracked and used for [marketing] research to increase the efficiency of [marketing] and [advertising], which oftentimes is one of the purposes of the [{$pagename}]. For some customers, participating in a loyalty program (even with a fake or [anonymous] card) funds activities that violate [privacy]. !! More Information There might be more information for this subject on one of the following: [{ReferringPagesPlugin before='*' after='\n' }]