Overview#

Search Engine Marketing (SEM) is a form of Internet marketing that involves the Advertisement of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.Search Engine Marketing may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance Pay Per Click (PPC) listings.

More Information#

There might be more information for this subject on one of the following:

• Advertising technology