Technology-Enabled Relationship Management

Overview#

Technology-Enabled Relationship Management (TERM) is strategies that attempt to define and perhaps manage Subject Relationships with technology.

Some of the important items to in Technology-Enabled Relationship Management:

Ian Glazer #

Traditional IAM techniques are not optimized for the world our industry faces—a world populated by innumerable things and the complicated interactions between people and those things. Such a world runs on relationships. As we enhance IAM to be vitally relevant in such a world, the question remains as to how we should guide it. (from his talk on The Laws of Relationships).

Gartner Said [1]#

The concept of forming one enterprise-wide view of the customer across all customer contact channels (i.e., sales, marketing, and customer service and support). It is a complex area, requiring complex solutions to problems of integration, data flow, data access and marketing strategy. A critical component is the database that serves as the customer information repository.

Phil Windley Said[2]#

In his blog Regaining Control of Our Data with User-Managed Access:

"User control is central tenant of any online world that most of us will want to live in. You don't have to consider things like surveillance-based marketing or devices that spy on us long to realize that a future that's an extrapolation of what we have now is a very real threat to personal autonomy and freedom."

A key part of the answer is developing protocols that make it easy to give control to users.!! More Information There might be more information for this subject on one of the following:

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