!!! Overview [1]
[{$pagename}] ([VRM]) stated objectives is to provide [customers|Entity] with both:
* independence from vendors, and
* better ways of engaging with [vendors|Organizational Entity]

[{$pagename}] ([VRM]) is a framework allowing [customers|Entity] provide [Access Control] for their [Data Management] which [vendors|Organizational Entity] [access].

[{$pagename}] ([VRM]) is a framework to manage [Subject Relationships].

VRM [applications] provide [customers|Entity] with both independence from [vendors|Organizational Entity] and better ways of engaging with [vendors|Organizational Entity]. The same tools can also support [individuals|Entity]' relations with other [Organizational Entities|Organizational Entity]
* schools, 
* churches, 
* [Government Entities|Government Entity] 

To [vendors|Organizational Entity], VRM is the customer-side counterpart of [CRM] (or [Customer Relationship Management]) and other systematic means for engaging [customers|Entity]. 

VRM tools provide [customers|Entity] with the means to control their own experiences in the marketplace, to bear their side of the relationship burden, and to have the same kind of scale across many [vendors|Organizational Entity] as [vendors|Organizational Entity] have across many customers. (An example of scale: being able to change one's address, phone number or last name, for every [vendors|Organizational Entity] a customer deals with, in one move.)[1]

[{$pagename}] relieves vendors of the perceived need to "capture," "acquire," "lock in," "manage," and otherwise employ the language and thinking of slave-owners when dealing with [customers|Entity]. With [{$pagename}] operating on the customer's side, [CRM] systems will no longer be alone in trying to improve the ways companies relate to [customers|Entity]. 

[customers|Entity] will be also be involved, as fully empowered participants, rather than as captive followers.

[{$pagename}] is part of a larger picture as well. Perhaps the best name and description for that larger picture is [Life Management Platforms], coined by [Martin Kuppinger] of Kuppinger Cole.

[{$pagename}] is a [Technology-Enabled Relationship Management] strategy and set of tools.!! More Information
There might be more information for this subject on one of the following:
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* [#1] - [Project VRM|http://cyber.law.harvard.edu/projectvrm/Main_Page|target='_blank'] - based on information obtained 2013-04-10